July 31, 2025

Before the light of morning has even cracked through the night, I wake to the sweet, soul-stirring strains of I Need You Now by Ajay Mathur, a song that has woven itself into the fabric of my heart. Released four years ago on July 31, 2021, this track from the award-winning album Talking Loud remains a beacon of vulnerability and human connection, speaking to me in ways that feel both timeless and deeply personal. Its tender melody and evocative lyrics capture the courage it takes to admit our need for one another, a truth that resonates with my own journey of seeking closeness in a world that often feels distant.

Thank you, Ajay, for crafting a song that feels like a warm embrace to start my day.

Ajay Mathur, the mastermind behind this gem, is a Swiss-Indian singer-songwriter whose music dances effortlessly between rock, pop, and Indian classical influences. Born in India and later making Switzerland his home, Ajay’s multicultural background infuses his work with a unique depth, blending soulful storytelling with intricate instrumentation. His voice, rich with emotion, carries the weight of lived experience, making every note in I Need You Now feel like a confession and a celebration. His ability to weave personal vulnerability into universal themes has earned him accolades, including awards for Talking Loud, and it’s no wonder why—this song is a testament to his artistry.

What elevates this track beyond its poignant lyrics is its stunning music video, a visual masterpiece directed by Mertcan Mertbilek. Entirely illustrated in art, the video is a kaleidoscope of emotion, with vibrant, hand-crafted imagery that mirrors the song’s fusion of cultures and its raw, heartfelt plea for connection. The illustrations weave intimate moments that feel like whispered secrets, using bold colors and intricate designs to bring the song’s message to life. This artistic approach leaves me spellbound every time I watch it, creating a sensory experience that lingers long after the final note fades.

The musical contributions to I Need You Now are nothing short of extraordinary, a testament to the collaborative spirit of Ajay’s vision. Ajay himself provides all vocals and guitars, his voice and strings weaving the emotional core of the track. Fausto Medici delivers dynamic drums and percussion, driving the song’s rhythm with precision and heart. Gregory Schaerer’s bass grounds the melody with a warm, steady pulse, while Kalyanjit Das’s sitar adds an ethereal, Eastern texture that sets the track apart. Sandip Banerjee’s tablas bring an intricate, cultural depth, and the backing vocals by Adriana Husy and Patrizia Scarnato add a lush, harmonious layer.

Produced and recorded by Ajay Mathur at The Lounge in Stans, Switzerland, the track was mixed by Austin Asvanonda in Ventura, California, and mastered by Emily Lazar at The Lodge in New York City, with assistance from Chris Allgood. This global team of talent ensures every note sparkles with clarity and emotion.
Distributed via DistroKid, I Need You Now is available on all major platforms, from Spotify to Apple Music, making it easy for anyone to dive into its magic. The official music video can be found on YouTube at https://youtu.be/EMWSbW2m1ew, and I can’t recommend it enough. To anyone reading this, do yourself a favor: stream this song, watch the illustrated video, and let it wash over you. It’s a reminder of the beauty in vulnerability, the power of connection, and the joy of music that speaks directly to the soul. Let it be the sweet moment that starts your day, just as it was for me this morning.

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💙🕊️— Samantha Syrnich TLC